Watching TV with my one year old yesterday I saw new marketing live and well on TV. "Do the Potty Dance!" came on. Not only did it come on, but you can see "the potty dance song" at Huggies.com. You can download the song, the video, or the dance steps. That is content creation taken to the extreme.
But that's not all... What about the customizable game, or send a potty dance e-card. They're pulling out all of the stops on this one.
Now do you see what you and your new marketing has done to Huggies?
Right before that commercial Geico had a commercial advertising some mobile widget that could be downloaded free. No cavemen, no lizards, no money you could be saving, a free app for all the iphone lovers. These big companies are embracing the new trends completely.
It really is cool to see how companies are blending the traditional marketing efforts with web marketing.
"Do the Potty Dance!".
Unfortunately I can't get it out of my head. And I guess that's the point of viral marketing.
People are already blasting the ad online. Even though I feel like ripping my ears off when I hear it, I appreciate the viral components of what it is.
- Taboo - going potty
- Outrageous - oh yes it is that for sure
- Hilarious - yup it's this too
- Unusual - I would say
- It leads you to the site
- causes you to take an action
- gives you the tools to spread their message
I don't know how the campaign will do, but I really think they're giving the right tools and the right message to the right people to help grow their brand. I can imagine kids around throwing fits to wear Huggies pull ups because of the potty dance. "It's just not the same."
By the way, our son is 17 months and dances to it every time it comes on. We will be using the potty dance song for sure to get him potty trained.
Good job Huggies.
Pampers....FAIL! :((