It is scary to realize the the high school kids graduating and going to college this year were in first grade when google first arrived as an incorporated entity. And for perspective purposes the kids that were in first grade when "Internet Explorer" came onto the scene will be graduating college next year.
These are kids that don't need how to use technology classes that some of us older folks need, they understand it, and expect it.
This demographic soon will be out of school, and will be in line to become your client.
This is why it is important to embrace the internet into your marketing mix, and grow your online presence. Obviously there will never be 100% adoption to technology, but it will growing for some time to come. These new consumers will be buying houses, cars, services and everything in between. Where do you think they are going to look first when they need something?
You do realize that if you are not already setup that people that are looking for you online now cannot find you?
Are your systems in place to capture these people, or is your competitor going to beat you to it?