08 February, 2012

 

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Social Media for the small business.
Posted by: JeffM on 2/2/2010 | 2 Comments

 When I first started learning how to market my small business several years ago with technology I was met with content and information overload.  It took a lot of searching, and trial and error to get to a solid ground of understanding how certain things work, and what types of things are available.  

When I came across compete.com I thought I had won the lottery.   You mean to tell me you can put a website's URL (web address) into compete's database, and it will give you a traffic report?  Or what about the website grader?  This free service will look at your site and within a minute give you a free grade analysis.

As a beginner it would have been nice if someone had "let me know" where the ladder without the first 5 steps removed was located, but I never found it.  I had to keep studying until it clicked.  I realized also that some of the "techies" (computer programmers & website developers) I came across almost would look down at you because you didn't know how to do something very simple to them....because they're smart.  

I actually found myself learning a lot about the way things work from Wikipedia.  How the web originated, how it works, what's an FTP path, and what's server side programming, etc.  

As you search around some web marketing SEO websites as a "newbie", you really do have to have the basics understood to "get" and benefit from what is being blogged about or offered as a service.  

I have a great appreciation for these web marketing blog people and their companies for the community that has been formed around the industry.  There is a common fellowship that is all about pushing knowledge and understanding of the industry to a higher level.   That is cool to me.  Some industries are cut throat.

Getting back to the point.  I understand the dilemma of the small or new business that has to do all of their own internet campaigning themselves.   I am very immersed in learning as much as I can about web marketing and I will not forget what it is like just starting out.   I hope that you will be able to have a smaller learning curve growing your web presence by using our site's learning center.

There has to be a simple entry point for people new to technology that have to promote their small business online.   With so many choices of where to spend your money and time online, I hope you can learn the basics first before starting something that isn't in your small business' best interest.

 


  • Recent Comments Minimize

    "Hi Jeff, I can relate to your comment on where to start. Fortunately we had an ah ha moment which triggered massive action and a huge learning curve the day we saw a demo of HubSpot. Our Website had just been redesigned, but wasn't doing anything and we were pretty clue-less. My partner and I were half way through the demo with Katie Farrar at HubSpot when we looked at each other, smiled and got our credit card out. The HubSpot training was great and of real value was the Inbound Marketing University which is free. So I agree there is a lot of new information to take onboard and in fact I would say that I learn something new every day about this whole rapidly evolving market by reading a small fraction what comes by on Twitter every day. My advice to newbies, open your mind and soak it in...just get started. All the best, Mark" Read more
    by Mark Gibson on Who took the 1st 5 steps off of the ladder?

    "Interesting post Jeff, all the information can be a bit overwhelming at times, can't it? And it can also be tough to filter it down to the relevant info that has value to YOU. " Read more
    by mack collier on Who took the 1st 5 steps off of the ladder?

    "I wanted to do a simple task. Search for Dannely's Subs and Pizza's in Nashua NH in search of a Web site and an online menu. The top listed GOOGLE responses could not lead me to where I wanted to go. What to do what to do. I searched on another business and voila I found the menu!!! The businesses that can get the right information online will become very valuable! " Read more
    by JohnM on Traditional Marketing Sucks

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