Who am I to be making predictions about the web and social media anyway?  All I know is that everywhere you look, somebody is talking about Twitter this, and Facebook that.   "Start a blog, get a Youtube Channel, subscribe to podcasts, RSS feeds, IPhones,  Google your Strudle."   Huh?

This new media is still in it's infancy and the pace of change is astounding.  I keep thinking about Gutenburg's  printing press.  His invention is recognized by some as what helped fuel the Renaissance.  This invention of movable type was noted by Time-Life magazine as the most important in the 2nd millennium, and Gutenburg was rated #1 on A & E's "people of the millennium" countdown.

This guy ranked higher than Bill Gates (software) and  Henry Ford (assembly line)???

There is a reason for it.  What he did was started an information revolution.  In those times books were difficult to produce, and there was a lot of illiteracy.  With the ability to mass produce books in a much more effective manner, and with that more people learned to read and write, and a revolution was born.  That was very big.

Now move forward a few centuries into the time of instant communication, connectivity and networking, access to the web - the sum of all known knowledge, and "everyone has their own soapbox" (including me as of this first post).

How do you think our situation compares to back in the 1400's when Gutenburg rolled out his movable type?

Now we have an information revolution multiplied by a communication revolution.

I would state my option that it is like comparing an atom bomb to a grenade.  This baby hasn't even begun to sit up or roll over and our world has already been turned upside down by the beginning of our revolution that we are experiencing right now in real time.   Not in some history book.

Some people don't like it, some people are afraid of it, but it's not going away, and it's changing and evolving at an unprecedented rate.

How do you think  this will affect small and medium sized businesses around the world?  

It is the goal of this blog to help make sense of this revolution, and learn how to harness it's power to grow our small businesses.