That is right. Everything is left to blowing in the wind when it comes to social media. It works both ways, if you have a quality products and services it will be known. If you have poor products and services it will probably be known even more.
One of the biggest benefits to the consumer using social media moving forward is that businesses are going to be held more accountable for their actions.
Just think about that fussy customer that you want to argue with about something petty. Is that the guy or gal that is going to go home and post a review online. Or for that matter in the parking lot of your business! What if they added a video to it!!? And a couple of pictures?
The web and social media are a force to be reckoned with. Just ask Tiger Woods! I think he is the greatest golfer of all time. He had more major accomplishments before he was 30 than most people will see in a lifetime. You would expect to find stuff about Tiger's accomplishments and golf when searching Google right?
Take a look at this article, it explains a lot. Search on Tiger Woods on Google less than 3 weeks after his "accident". . When you put in a search term into the search box Google will give you a list of the most popular searches on your given search. As of today it still mentions nothing of golf and positive accomplishments, and everything about what he doesn't want you to see.
Moral of the story... Focus on offering your clients quality products and services and your social media and online presence should be a positive one.